B2B Marketing Specialist
DRIVING BRAND VISIBILITY & PIPELINE GROWTH
Previous work:
SaaS Content Strategy
EVERLAW | EDISCOVERY SAAS
Designed and executed a digital marketing campaign to engage Everlaw’s social impact customers to increase product adoption.
Regional B2B2C Marketing
META | SOCIAL MEDIA
Developed multi-national B2B2C marketing programs for Facebook’s donation tools, crisis response, blood donation and more.
Website Redesign Strategy
WILSON LANGUAGE | K-8 LITERACY CURRICULUM
Lead discovery and created a digital strategy to transform Wilson’s corporate site into a lead generation machine.
Product GTM Strategy
STATION A | COMMERCIAL SOLAR MARKETPLACE
Designed and operationalized a scalable marketing program for this seed-stage B2B marketplace and SaaS company.
Partner Acquisition Strategy
STANFORD GSB
STARTUP INCUBATOR
Developed a social media strategy to drive business partnerships for the Stanford|Seed program, an int’l startup incubator.
Brand & Content Strategy
SAVE FARMLAND
FARM INCUBATOR
Created a business plan, program roadmap, brand narrative, website and marketing strategy to launch this agricultural nonprofit.
Brand Narrative Development
FINITE.IO
CLIMATE INVESTMENTS
Developed Finite’s corporate narrative and pitch deck to bring this first of its kind product to market.
Communication Director
INVISIBLE CHILDREN
INT’L NONPROFIT
Directed IC’s communication for 8 years, including the Kony 2012 campaign that garnered 100M video views in 6 days.
Partner Marketing Strategy
VOLTA
AD-FUNDED EV CHARGING
Facilitated strategic exercises to develop campaign concepts to engage advertising partners at retail partner locations.
Services Offered
An experienced leader in executing B2B marketing programs
Marketing strategies for B2B products and services.
Global product growth programs and Go to Market (GTM) campaigns.
Brand messaging and audience profiles.
Multi-channel content strategy, copywriting, and performance tracking.
Facilitating relationships between public relations firms and creative agencies.
Content Strategy for websites, ads, emails, social marketing, landing pages, blogs, webinars, videos and decks.
Product positioning and messaging frameworks.
Directing long-form and short-form video content.
Building, hiring, and managing a high-performance growth team.