Station A
SEED-STAGE COMMERCIAL SOLAR MARKETPLACE
Project Description
Joined this seed stage B2B climate tech start up as the first marketing hire. The role was tasked with building out all the marketing functions for a soon-to-scale organization. Once foundational marketing operations were established my main objective became to drive awareness of Station A’s products and services within the key industries they service.
Related Links
Project date: Feb 2022- Aug 2023
Contributions
Designed and implemented a scalable marketing function and tech stack within a new org
Transitioned operations to an integrated CRM+CMS platform
Developed primary and secondary sales collateral
Facilitated product brainstorming sessions
Redesigned website content
Wrote SEO driven blog content
Executed ad strategy for social and search
Managed public relations
Directed GTM moments for new products and features
Produced product marketing messaging and collateral including product demo videos, GIFs, press releases and images.